Marketing Mantra intends to unravel the complex marketing mantras to basic marketing concepts. It’s a forum to share insights and opinions on various horizons of marketing.
Friday, April 3, 2009
What's great advertising ?
Do you know what it means by great advertising? As per Leo Burnett, "Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
I am currently working as a part of Global Marketing Center at IBM India. I have also had an association with Fiorano Software and Lenovo. My industry experience gave me a holistic view of the industry. I pursued MBA in Marketing from Alliance Business School, Bangalore. I pursued my Bachelors in Life Sciences from Daulat Ram College, Delhi University. I am an ardent Blogger and a fervent Writer . I am passionate about my stream of specialization, and as such, every aspect of marketing interests me. The area in marketing that fascinates me the most is the Spellbinding World of Brands . It’s absolutely ethereal to witness the blooming of a Product to a BRAND.
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