Flush Out The Common Sensical

You must be wondering as to why "Flush out the common sensical". Well, that is what is apt for the young generation, who wants to break free.

If you see the recent ad of Wild Stone mens' deodorant, a man gets involved with his siter in-law. Now, this is absolutely not acceptable in Indian culture and here lies the great positioning strategy for the product.

Youth of today's era generally doesn't want to comply with societal norms. They are more of rebellious kind, who are averse to established beliefs. This product, by depicting a rebellious attitude, is highlighting the positioning of product as a distinct, daring and individualistic identity.

Common man with high cultural values may not like the concept, but it is a brilliant positioning strategy. It is apt for its set of target group which is that of youngsters. They want something that is audacious and bold, which is exactly what is given to them by the marketers. 

Click here to view the commercial.