Brand Sense 1

As mentioned in my earlier post, I will now elucidate on integration of each of the five physiological senses to brands. 

Le'ts start with the sense of sight. It is easiest for marketers to connect with consumers' vision. There are n number of examples in this context. Lets us take the example of Coke. When I say Coca Cola, what comes to your mind, rather what association comes to your mind? Probably, it is the red color which Coca Cola is strongly associated with. As such, when a brand has such strong association with vision of consumers', it becomes easier for brands to be on top of minds of consumers.

Marketers need to expend very less marketing or promotional expense. Any bill board with Coke-specific red graphics would serve as reminder for the consumers and that is the essence of brand sense with reference to vision.