Brand Sense 5

Here comes the last brand sense, which is related to sense of touch. Well, do you know the reason why people do not shop apparels online? The reason is that when it comes to apparel, consumers want touch and feel experience. As such, online shopping isn't rampant for clothing materials.

Have you noticed some perfume bottles with a smooth and appealing texture? This texture is meant to coincide with the sense of touch of consumers and connect the brand to the latter.

Though sense of touch isn't widely used in brand sense, yet it can't be neglected. Marketers must devise ways to capitalise on this sense as well.