I have been writing a lot on marketing of products, brands, etc. but now I want to share the importance of Self-Marketing. Self-marketing refers to projection of self in a way that enhances the individual’s worth. Also, it implies marketing of self at the right place, at the right time and among the right people.
Well, the essence of self-marketing among the right people means that you have to prove your worth to those who are worth that proof. You don’t have to justify your talent before anyone and everyone.
Now, there are two kinds of people in this world. The first kind of humans are those who don’t put in efforts to rise. Rather, they want to rise by pulling others down. The other category of people includes those who take inspiration from those who are a higher levels and toil hard to reach up to the desired level.
Now what should you do when you encounter people belonging to first category? What I feel is self-marketing before the right people can prove a setback to such losers. So, just work hard for self-enrichment, and then self-market in a right way. You may commit blunders initially, but always remember golden words of Philip Kotler, “Marketing takes day to learn. Unfortunately it takes a lifetime to master”
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4 comments:
Exactly there is no end to mastery. Even Kotler calls himself a student of marketing! It is quite necessary to market yourself in a proper way to meet your destiny. Nice post.
Thanks Tiger for following my blog and also for your comment.
Regards,
Lavika
It seemed, while reading the initial part of this blog post, that Self-marketing sounds more or less like another major marketing communication tool - Publicity. However, as i read on and saw the first category of self-marketers who try rather hard to look good by making others look bad, I was flabbergasted to know the very existence of such people. Lavika's suggestion on how to counter such people is very commendable.
Thanks a lot Kailash for your comment.
Regards,
Lavika
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