YOU ARE WORTH IT

I am hereby presenting the semiotic analysis of L’OREAL advertisement in India. I will make the analysis point wise.

1.      L’Oreal had chosen Aishwarya Rai for its product as she is an Indian beauty who is renowned worldwide. As such, any woman would want to match up to her level in terms of beauty and recognition and so they have selected and used this endorsee for the product.

2.      The background and the color of Aishwarya’s attire also symbolize some great positioning strategy. The background is dark and Aishwarya’s outfit is white. This means that L’Oreal products help you shine and gives you great visibility. To put it in a simpler way, it helps you glow in dark, separating you from the clutter.  

3.      L’Oreal isn’t advertising any specific product as it’s only the brand name that is shown in the advertisement. This is just a reminder for the consumers to maintain high level of brand recall.

4.      The advertisement displays the URL of brand on web, instigating the customers for its interactive marketing communication.