Subliminal Advertising refers to a form of communication (particularly advertising), wherein a user cannot see the intended message directly. It is something that is not perceived by the conscious mind. Rather, it gets registered in the subconscious psyche of the consumers.
In the above advertisement, the advertiser has mentioned the price on the visible part of stuffed raw vegetable leaf (that is how it looks like in the above commercial).This won’t be ordinarily noticed by the masses, but then it goes to sunconscious context and may be, can have diverse effects, hopefully positive.
There have been a lot of debate on this concept. I will enunciate on the later in my upcoming posts.
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