Intel is the master of micro-processors. Well, as the name suggests, these processors are actually small, but the way Intel built it brand, is incredible. It is world’s best manufacturer for the respective product. Along with others factors, great branding strategies (co-branding, etc) communicated by great advertising made the brand what is.
So, what made this small product into a big brand? Well, as Mark Twain says, “Many a small thing has been made large by the right kind of advertising."
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7 comments:
I hopped to here from Nandita’s blog. Your post got a marketing sense but I am afraid that the example you have taken (Intel) is not conveying the right meaning.
When you say Intel processors are SMALL thing –it is misguided grossly by its size. The fact is that in terms of the technological aspects they are complex and the investment required for building such product is expensive. And quite obviously processor is the most vital part in the digital world and certainly they are the BIG things. Do you think “Pepsi” or “Coke” can be considered for the example here?
Well, I do agree that microprocessors, though small in size, are actually big in terms of investment in technology as well as intellect, but this fact may be recognized by the company as well as the marketers. Consumers may not have know-how in this area. They may buy a PC on the basis of features like digital surround sound, bright screen, etc, and they may not demand any specific brand of microprocessors. But consumers do demand Intel, when we have other companies like AMD stepping in this market, with comparatively cheaper rates. Why so? It’s because of the tremendous brand building effort by Intel, conveyed by right advertising. The advertising conveyed that as the size of processor is getting smaller, the product is getting better.
I took this particular example thinking from consumers’ view point. But then I don’t disagree with you too. These are just different facets of looking at it.
Regards,
Lavika
No they are not different facets of looking at it.
Right! consumer may not know what is that research or investment going behind but then do you think it’s the marketing strategy that you are referring as BIG which makes this SMALL sized processor a feature rich or quality product, actually SMALL for the consumer? Even school children know what the power of the processor is, in terms of measuring it big or bigger.
I agree Intel is the leader, branding only comes after delivering feature rich and quality product to the market, which customers can rely upon …
long! way to go :)
I appreciate your comment, but this "Long way to go" stuff doesn't convince me much.
Anyways, keep going and keep posting.
Regards,
Lavika.
"Long way to go – branding & marketing". Now don’t tell that you are looking at it differently. What is there to convince ?
See Alok, I never talked about the greatness involved in microprocessors and its utility towards all people in the society. For a blogger his/her blog is a platform to express his opinions. I truly respect your comments and your points of indifference. Most appreciate it.
But, the concerns you raise are good. I would surely post another post to let you know how is it different from what you are telling. And, for sure, you would be convinced then.
Till then, keep visiting.
Thanks for appreciating my comments. Note that the comments were never directed to you to convince me but to clear off the confusion surrounded with the misleading word "SMALL" & “BIG”, “SMALL” as in the "Quality/Usability" of a product as whole? or in the form of the "SIZE"?. Your post was based on the impression of small sized product (such as the microprocessors) which was conveying me a complete wrong picture but maybe a correct one to you.
Requesting you not to divert from the topic if you want to maintain the interactive feature that this platform provides, for sure blog is a platform to express the bloggers opinions and nobody can deny that and also the same holds good for the reader(s) to express his/her opinions. Perhaps, no for the reader(s), you decide it’s your blog.
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