In my previous post, I have introduced Subliminal Advertising to you, but as I have already mentioned, this subject has got a lot of supporters as well as critics too.
Some people think that subliminal advertising has opened an entirely new horizon of reaching the customers. In today’s era, customers are bombarded with all sorts of products and brands. A customer cannot pay heed to all of these advertisements, and as such, the process that dominates is what is called Selective Perception. The later has a sequence including selective exposure, selective attention, selective comprehension and selective retention. This is the way consumers protect themselves from getting overloaded with products and brands. Now, here lies the essence of subliminal advertising. It doesn’t give consumers a chance of implementing selective perception as they are unaware of their exposure to any subliminal message. So, this is actually a great way to register in consumers’ psyche without their involvement.
Now, the critics have a point too. They feel that it is unethical to use subliminal advertising as it compels them to know something, which they may not want to.
A classical example of subliminal advertising is its usage by Republicans in US Presidential campaign in year 2000.
Some people think that subliminal advertising has opened an entirely new horizon of reaching the customers. In today’s era, customers are bombarded with all sorts of products and brands. A customer cannot pay heed to all of these advertisements, and as such, the process that dominates is what is called Selective Perception. The later has a sequence including selective exposure, selective attention, selective comprehension and selective retention. This is the way consumers protect themselves from getting overloaded with products and brands. Now, here lies the essence of subliminal advertising. It doesn’t give consumers a chance of implementing selective perception as they are unaware of their exposure to any subliminal message. So, this is actually a great way to register in consumers’ psyche without their involvement.
Now, the critics have a point too. They feel that it is unethical to use subliminal advertising as it compels them to know something, which they may not want to.
A classical example of subliminal advertising is its usage by Republicans in US Presidential campaign in year 2000.
Well, the discussion can go on and on, with no conclusion. What we need to understand is that it’s not always white or black, but there are shades of grey too. It’s all a matter of perception. Each one has his/her own take on everything and so do the supporters and critics of subliminal advertising.
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