Leo Burnett says, Make it Simple. Make it Memorable. Make it Inviting to look at. Make it fun to read.
Well, this funda has been brilliantly used by UTI-Axis Bank.
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About Me
- Lavika
- I am currently working as a part of Global Marketing Center at IBM India. I have also had an association with Fiorano Software and Lenovo. My industry experience gave me a holistic view of the industry. I pursued MBA in Marketing from Alliance Business School, Bangalore. I pursued my Bachelors in Life Sciences from Daulat Ram College, Delhi University. I am an ardent Blogger and a fervent Writer . I am passionate about my stream of specialization, and as such, every aspect of marketing interests me. The area in marketing that fascinates me the most is the Spellbinding World of Brands . It’s absolutely ethereal to witness the blooming of a Product to a BRAND.
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4 comments:
I would say that the KISS principle has been used here i.e Keep it short and sweet.
They have shown two little angels who look similar and conveys the message that though the name has changed from UTI bank to Axis bank, everything else remains the same.
A very nice Ad which is cute and conveys the message very clearly to the audience.
Lavika a great job and keep it going.
Regards,
Kunal
Thanks Kunal.Thanks for enlightening me with a new principle.It's cool.
Regards,
Lavika.
nice man...
Thanks Sam
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