Who created Father's Day ?

Today is 21st June or Father's Day. I think it is the right time to discuss the content of this post. How do you think Father's Day came into being and who created it?

Well, this day and many such days have been created by none other than brilliant marketers who tapped the emotions of masses to generate revenue for their organization. Marketers very well understand that needs, like decisionmaking process, may be rational or emotional. Consumers may want a product to serve functional or emotional needs. There may not be any product in the market to satisfy many of such needs, and marketers call this a latent need. Consumers had a hidden emotional need to nurture their relations with the expression of warmth and here comes the role of marketers to fulfill this latent need.

The biggest challenge for marketers is to create an offering that would satisfy hidden needs of the consumers. The marketers of greeting cards well realized the emotional need of consumers and successfully created the eternal tradition of days for every relation in the human community. Hats off to these great marketers.

Greeting for Father's Day.

Latent or Real ?

I came across this print ad today. Well, I guess it's a brilliant ad as the ad is attractive enough to attract the eyeballs of consumers, who are consumers of all age groups. These consumers are sons and daughters who may not be very caring towards their parents, but who make sure that they thank their parents at least once a year for their life time service.

Well, marketers say that the success mantra for any organisation is to give consumers what they want, but if you see products like greeting cards, do you think that customers have ever required such a thing? Well, a naive response to this issue may lie in tapping of latent needs which are the hidden needs. Latent needs are the needs which consumers aren't aware of.

Well, I really don't think that greeting cards serve your latent needs. All of us express ourselves some or the other way. Speaking about myself, I express myself in writing. I may write a letter or a small note to extend my feelings. Now, these cards serve the function of facilitating this expression of feelings in a convenient way. If I want to express gratitude to my parents, rather than writing a letter, I would prefer giving a greeting card which is actually convenient for me.

As such, greeting cards do not cater to your latent needs. Rather, greeting cards facilitate your need to expression, which is a real or a felt need.