Who created Father's Day ?

Today is 21st June or Father's Day. I think it is the right time to discuss the content of this post. How do you think Father's Day came into being and who created it?

Well, this day and many such days have been created by none other than brilliant marketers who tapped the emotions of masses to generate revenue for their organization. Marketers very well understand that needs, like decisionmaking process, may be rational or emotional. Consumers may want a product to serve functional or emotional needs. There may not be any product in the market to satisfy many of such needs, and marketers call this a latent need. Consumers had a hidden emotional need to nurture their relations with the expression of warmth and here comes the role of marketers to fulfill this latent need.

The biggest challenge for marketers is to create an offering that would satisfy hidden needs of the consumers. The marketers of greeting cards well realized the emotional need of consumers and successfully created the eternal tradition of days for every relation in the human community. Hats off to these great marketers.

Greeting for Father's Day.