"For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does" by Stuart H. Britt, US advertising consultant.
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About Me
- Lavika
- I am currently working as a part of Global Marketing Center at IBM India. I have also had an association with Fiorano Software and Lenovo. My industry experience gave me a holistic view of the industry. I pursued MBA in Marketing from Alliance Business School, Bangalore. I pursued my Bachelors in Life Sciences from Daulat Ram College, Delhi University. I am an ardent Blogger and a fervent Writer . I am passionate about my stream of specialization, and as such, every aspect of marketing interests me. The area in marketing that fascinates me the most is the Spellbinding World of Brands . It’s absolutely ethereal to witness the blooming of a Product to a BRAND.
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1 comment:
Does that mean to say without advertising, its difficult for the business to grow or succeed? There are many who don't depend on advertising and still have a thriving business. Perhaps, as a general rule, yes. But I'm not sure if the same could be applied everywhere.
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