Jai Ho Vs. Bhay Ho

The election campaigning for election 2009 are is over and IMRB is with the scorecard for these campaigns. 

Congress featured its Jai Ho campaign wherein it highlighted the developments that were a consequence of its constructive policies, taking the backup of great Congress leaders like Lal Bahadur Shastri, Indira gandhi and Rajiv Gandhi. Click here to view the TVC.

On contrary, BJP's Bhay Ho had an anti-advertising campaign, focused on denigrating Congress on grounds of inflation, recession, unemployment and terrorism. Click here to view the TVC.

IMRB report makes it evident that Congress' ad campaign was more effective compared to that of BJP. Congress has displayed and highlighted its achievements, while BJP has scorned on Congress. Rather than highlighting its achievements in previous term of reign, they tried to malign Congress.

Audiences clearly stated that they liked Congress' ads better than BJP's ads. Congress has taken a more positive approach and is more promotion focused. On contrary, BJP has tried to use a fear appeal against Congress, but it failed to instill any appeal in its favor. BJP's approach has been negative and people didn't appreciate their campaign in terms of concept and content.

Well, the results for Election 2009 are due this weekend. Let's see how advertising has shaped up the poll results.