Marketers are on a constant mission to make their products better and better. Well, its really difficult to say whether the products really look better in terms of its design and other attributes, but in the process of advancement, products definitely become a bit more complicated.
Let’s take the case of IT products. Initially, we had with desktops, which kept on upgrading to advanced and better versions. Now we have laptops. Laptops ruled for a pretty long time, but as marketers kept on maneuvering around the same product, the question that came was “Next is What?”
Well, different brands do have different answers to this question. HCL answered to it by introducing what is called LEAPTOP. Leaptops look savvy and have attractive features, promising a leap ahead to its customers. LENOVO has something different in store for us. It has recently launched its new ultra light and ultra thin range of notebooks, the S-series, which is called NETBOOK. Netbooks are slim, highly portable, and are particularly meant for net users, who use net while working, travelling, etc.
Customers are looking for more such variants in laptop category as well as other categories. Again the customers have the same question in mind and that is, next is what? Well, whatever comes next, marketers should keep in mind that products should cater to customers' need. Marketers shouldn't make an attempt to create false needs as that may lead to customer dissonance at a later stage, leading to destruction of brand in the long run.
Let's hope to see something better in this league of product variants!!!
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