I have been writing a lot on marketing appeals, but often these appeals aren't used appropriately. When it comes to sex appeal, it is used without its relevance to the product. The greatest example in this context is that of latest commercial of mango drink, Slice featuring Katrina Kaif. In this ad, sex appeal is used to allure the customers, which is totally irrelevant to a product like mango drink.
On the other hand, the recent commercial of Sony Vaio (pocket style) uses the sex appeal which is apt for the product. As it is a pocket laptop, the use of this kind of appeal is sensible.
Well, marketers should understand the essence of marketing concept and then apply it to market the product. Not too many marketers are smart enough to do this.
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