Quite a few days back, I came across a term called “Semiotics” in advertising. Can you guess what it means?
In literal terms, it means study of signs and symbols. In context of advertising, it refers to study of meaning. Well, this sounds pretty interesting.
Can you just guess the implications of semiotics in advertising? If not, you can see the semiotic analysis of an ad in my next post. Till then, have a look at this amazing video on semiotics for a general idea on the topic.
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