I wrote a post on product placement quite a few days back. I came across a great work on product placement a few days back.
As we all know, MTV flagship Roadies is sponsered by Hero Honda. Now how to place a product in such a programme which is already associated with a brand. Well, marketers do have away to tackle this unique problem and that is placing the product at relavent positions.
The recent task for the contenders of Roadies was to collect coins tied around the lower part of crocodiles body. The task was really scary and contestants were panicking a lot. And here comes a product that says, "Darr ke aage jeet hai", which means that there is victory beyond fear. Well, I guess you have surmised the respective product, which is Mountain dew (from the umbrella of Pepsico).
I think product placement is a great way to breakthrough the advertising clutter and to manage to place a product in a programme that is associated with some other brand (though in different category) is a brilliant marketing effort.
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