Consumers do not want to get overloaded with a number of advertisements, but then how do companies present their products to the consumers? Well, I have mentioned a way earlier, that is, subliminal advertising. This is not is new concept, though its usage isn’t very rampant.
Coca-Cola India has come up with an entirely new concept with their new Limca advertisement, featuring Sushma Reddy. It‘s a very different sequence compared to any other commercial. It is very direct and really enthralling.
As the competition is very high in the market of carbonated drinks or the entire beverage market, brand recall is the key. The advertisement fulfills the basic essence of a marketing communication, that is, it communicates the product features, its benefits. The marketers have kept the advertisement quite simple, easily comprehendible. The major attraction is communication of intended message through a song, which people could relate to because of its relevance to today’s hectic work life. It may be an experiment, but I feel that marketers have brought out this concept after researching on human psychology to remember and recall a song, which is closer to their life.
I think they have put forth an entirely different form of marketing communication, which has got great reviews in terms of concept and presentation.
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