I have been writing a lot on telecom players. Here is another piece of applause for this highly dyanamic, yet positively competitive industry. As the competition is immense, the organizations in the telecom industry are making constant efforts to beat the rest.
Here comes Airtel with an adorable TV commercial featuring a cute kid trying to protect her boat from the rain, unabling which she is helped by her five friends. Click here to view the commercial.
The TVC is sweet and adorable, but the only problem with the TVC has been the slight resemblance of the child model with the one used in Vodafone TVC. There have been reviews from audience that in the midst of the ad, they were expecting the entry of the famous Vodafone pug.
This erronoeus part of the Airtel TVC can be attributed to the effort to break through the clutter. Organizations have lately been using children in the commercial to enhance the likeability and memorability components of the commercial.
Well, we really can't blame Airtel for using the kid resembling the one in Vodafone commercial and I really applaud Airtel for coming up with such an adorable ad campaign.
Three cheers!!!
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